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Listening blog - State farm

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 I chose to do State Farm and I'm doing them because of all the publicity they are getting from the California fires because of what they chose to do before the fires happened. People are upset at them because they decided as a business to take away peoples fire insurance in California because they saw the warning signs of a fire happening before they ended up happening. Which from a business stand point was a great idea since it would've cost them millions of dollars for all the insurance claims that they would have had to deal with while on the other hand people lost everything they had and can't get anything back which sucks. It was really interesting the amount of hate they got for doing what was good for their company when they saw a problem way before it happened and then sure enough it happened and everyone is mad at them and not the governor who got rid of all of the fire protections in California.  State farms stand by their slogan of being a good neighbor and prov...
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Advertisement - Tiktok

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 I was interested in this since it is something that a lot of people use and it could be going away for a long time. This would affect many people that called themselves influencers and they post videos for their living or they sell stuff on the app and advertise it through people trying it. It's not only for people dancing but it's also something that lets businesses market their product and have many people see it since there are so many people that use the app and with it getting banned it takes that away from all the businesses and they have to find a different way to market to all those people to keep their business up and running.  https://www.marketingdive.com/news/how-tiktok-ban-could-impact-marketers/737473/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202025-01-16%20Marketin  The biggest takeaways with this is that with the ban of this app it will cause a big disruption for all the people that were using the app to market and sell things on i...
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About Me

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 Hi everyone my name is Connor Addington, I've been born and raised in Oregon my whole life. I'm very passionate about animals especially my little puppy named Oliver and about sports since I played them growing up. I had to take this class as a prerequisite since I'm currently a Business Administration major but once at OSU I'll change it to sports management/ marketing. I'm a very big fan of marketing since it can help expand your company but at the same time it can also ruin it like we saw with multiple companies in the past two years. 
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